Walmart Business +
Client: Walmart
Company: Deutsch
Role: Brand Design, Social, Illustration
Design with: Associate Director Taryn Osiro, Design Director Kenneth Kegley, Senior Designer Ellada Davtyan
Company: Deutsch
Role: Brand Design, Social, Illustration
Design with: Associate Director Taryn Osiro, Design Director Kenneth Kegley, Senior Designer Ellada Davtyan
We executed an original photoshoot across diverse small business settings to capture genuine, human moments that go beyond the limitations of traditional stock photography. Inspired by the iconic Walmart Spark, we developed a modular grid system that adds structure and consistency to visual elements and layouts.
Additionally, we created a custom illustration library using the brand’s color palette to represent key objects and concepts across communications. The new brand identity is now live nationwide through a full-funnel paid media campaign.
Additionally, we created a custom illustration library using the brand’s color palette to represent key objects and concepts across communications. The new brand identity is now live nationwide through a full-funnel paid media campaign.