Xfinity Retail 2025
Company: Comcast
Role: Brand Design, Digital Design, Print Design, Experiential Design
Created with: Roman Sciascia Associate Creative Director, Billy Lewis Associate Creative Director, Melissa Perez Senior Designer, Josh Carter Motion Designer, Andrew Atkinson Copywriter
In 2025, Xfinity introduced a refreshed visual identity, marking an exciting new chapter for the brand. With this update, we reexamined how we communicate with customers in retail spaces through an evolved tone and visual language. The in-store creative was redesigned to deliver a more engaging, visually-driven experience that brings the new brand to life.